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The Objectives

Objectives are very important in directing the activities of the business towards a common goal. Laying down the objectives will guide the web host in the conceptualization of marketing strategies in order for it to sell its services to the market. Also, determining the web host’s objectives or purpose enables the web host to delimit its company from exploring tactics that are unnecessary and off-tangent from the kind of services it promotes.

A good objective is also one way of advertising your company to clients. It gives the clients the complacency that the web host, indeed, knows how to go about its web hosting business (with relativity to its objectives).

Web Host Target Market

It is important that the target market of the web host should be made known and should be included in its web hosting business plan. Most companies invested efforts, money and time just to conduct surveys on the latest demands of its target market. This is called the consumer analysis. The results of these surveys will serve as the basis for the planning of the entire concept of the web hosting business. Also, knowing the profile of the target market will make the conceptualization of marketing strategies easier.

Methodology

Most of the planning takes place here. What can be found mostly in methodology are the tactical and strategic plans to promote the products and services being sold by the web host. It should also be taken into consideration that web hosting business plan varies, depending on the type of website that the client wants to project.

It is also in methodology where clients will know how the web host would execute the important factors needed in rendering its web hosting services. These factors include the capacity of disk storage, data transfer speed, domains, database functionality, FTP accounts, and security and reliability features. Advertising and promotion also fall under methodology. Most of the time, web host companies give free services to its clients for a few days trial. This is one strategy in attracting more clients.

Company Profile and Financial Scheme

Web host’s company profile is also one important basis for choosing for a client. It is best to include the web host company profile (not failing to mention the office location) and the people (with their respective relevant experiences) who are manning it in the business plan.

In making a web hosting business plan, it is also necessary to point out how the flow of finances will go about. Professional financial projections are important items that require a lot of planning to avoid short-backs of finances and logistics in the long run

For the price of a movie ticket you can host your own website for a whole month. Not only that, but you are going to be able to make so much money off your site that really it’s going to pay for itself. So what do you get when you sign up with HostICan? Well to start off with, you are going to get 2,000 GB of space. That is 500 GB more than most sites offer. On top of that, you are going to get an amazing 20,000 GB of transfer space. That is an incredible 5,000 GB more bandwidth than what other sites offer. If that is not enough, then you would be happy to know that you can have two different websites set up on the same account! This means that you can start up all the different websites that you want to all for the price of one.

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Article Source: http://onlinearticles4you.com

Because we use Microsoft Windows at work, in the home and even in schools, most people have become familiar with it, the same applies to Windows Home and advanced Server editions. It is an incredibly easy system to use and this is the reason for its mass popularity. This is the goal was intended when it was designed, and Windows has certainly achieved this goal big time!

With Windows web hosting there is no need for the programmer to have command-line. Just as with all other Microsoft programs, a simple point the mouse and click will suffice for accessing folders!

Both Linux and Unix are open source operating systems, which means source codes are free, well documented and easily distributed. Unix is the older of the two and is unable to run with x86 PC’s and this the only real difference. Linux is obviously more modern and is able to function with high powered servers.

Linux is a proven workhorse and is available in different flavors too. For example Mandrake Linux and Red Hat Linux are able to manage websites in the hundreds and millions of daily hits. Unix versions such as OpenBSD and FreeBSD are also available.

When working with web servers, office and home PC’s are fine, they are easy to use and website design is generally completed mostly offline. System-specific programming that has to be undertaking whilst online is very advanced, and in this instance a difference between Windows and Unix based servers can be quite noticeable.

Both systems handle statistics, add-ons, chat and email, and can cope with websites that receive heavy traffic, the only very noticeable difference is in compatibility and the price.

Windows server has to have licenses renewed and this means it is constantly purchase so it makes offering web hosting plans more expensive as a rule. Unix or Linux plans offer more added value to the customer, such as free email, MySQL databases, statistics and community. In the case of Windows based servers all of these add-ns generally have to be purchase separately.

They are both able to run with all the popular computing languages, and Windows tend to be more secure if it is hosting active pages. Active pages can run with Unix and there are some glitches but these are barely noticeable.

If you are making use of Microsoft programming, in particular third party applications such as MS SQL 2000, or active server pages, you may want to play it safe and select a Windows based hosting plan. But before you sign up for any plan, ask all the relevant questions before you make a commitment. If you are still unsure, the technical or sales staff will help you to ensure that every facet of your web site’s design will work with the plan they are selling you

When it comes to promoting your web site there are many options available to you. The good thing is that a lot of them are free of cost, or will only set you back a few dollars. But at the same time there are also a lot of ways that you can promote your site that will cost you quite a bit of money. But either way, if you learn what you are doing you will be able to get the word out about your site.

As far as free web site promotion is concerned, one of the best things that you can do is join in on the discussions that are taking place at some of the online forums. For instance, if your new web site is targeted towards the clothing industry, you will want to find forums that discuss this topic. When talking with others you can run ideas past them, and also market your link to them. Make sure that you add your link to your forum signature. This way, every time you make a post anybody that reads it will be able to click on your link. Believe it or not this will drive plenty of traffic to your site.

Another low cost way to promote your site is to submit articles to article directories. This can be done in a matter of minutes. All you have to do is write an article that coincides with your web site, and then submit it to directories. In addition, you will be able to add an author’s resource box after the article. This again will allow readers to click on your link and head straight for your site. Over time different article directories will pick up on your articles. In turn, your links will begin to show up all over the internet, which of course means more traffic directed to your link.

Overall, web site promotion is something that you will want to learn about early on. But do not let this scare you away. There are many ways that you can promote your new site to the internet world. With a bit of research, patience, and determination, you will be successfully promoting it. And with successful promotion comes traffic and profits! And isn’t this what everybody wants?

Take web directory submissions as an example. The reason why they have always been so popular is because they work rather well in giving any webmaster immediate results for their promotional efforts.

How Web Directory Submissions Work
There are literally thousands of web directories on the World Wide Web. Many of them have an option for free submission and another for paid submission. Now the really attractive thing about directories is the fact that they tend to have respectably high Page Ranks (PR). Secondly in most cases, when a link pointing to your site is placed at a web directory it will tend to last forever, meaning that it will also drive traffic in the direction of your site for the same length of time.

So it is highly desirable to have links in every web directory that you can find, pointing in the direction of your site because you will always end up with twofold benefits, namely immediate traffic and long-term traffic.

How To Submit Your Site To A Web Directory
Submission of your web site or blog site URL to a web directory can be done either manually or by using software.

There are a number of webmasters who have enjoyed amazing success and high traffic by constantly submitting their sites to web directories. What they usually do is to purpose to submit their sites to a certain number of web directories every day. Even with a target of ten per day, the numbers quickly add up and at the end of one month you will find yourself with 300 links. At the end of the year you will have a whooping 3,600.

Then there are those who rely heavily on software to automatically submit their sites to a high number of web directories. For example there is this software that will give you a staggering 750,000 links almost instantly. With a large number of links like that, it is hard to imagine you ever having a problem of inadequate traffic trickling to your site.

The Problem With Manual Submission
While it is true that many webmasters and bloggers have succeeded in the past with manual submissions, the truth is that it has a number of problems and obstacles, these days.

To start with the whole process is very cumbersome and extremely time consuming. The reality is that submitting even just to 10 web directories daily would take up a lot of valuable time from a webmasters day. This is the reason why software that undertakes this vital chore is so popular on the Internet.

The Dangers Of Submitting To Directories With Software
Now even if you were to decide to submit your site pronto to web directories using software, you still need to be very careful. On of the reasons for this is that not all software you come across will be as successful in doing what you are told it is capable of doing. Not only that, some submission software could be designed to do things that upset site engines, meaning that you can easily find that instead of getting the high traffic that you had anticipated, you will get your site banned at leading search engines, thus effectively shutting down any traffic that you would have received directly from search engines.

What You Need To Do To Succeed With Directory Submissions
For you to succeed with directory submissions, you must first understand that this is a game of volumes. The higher the number of sites that you submit your URL to, the better the result. This means that the best option is to go for automatic software submission using software. However you also need to be very careful to deal only with very reputable sites when it comes to finding the right software for this vital chore.

By observing these rather simple rules, you will find yourself well on the way to success with your site and chances of finding really successful software for submission will be high.

You hire a professional.

A professional search engine marketer, submission service, and ranking specialist is a great tool for any site owner who wants to get listed, listed high on the results, and see a return on their investment. Sadly, there are a lot of scam artists and beginners out there passing themselves off as “professionals” in this field. How do you find a good one?

First, look for informative content and straight-forward pricing on the professional’s website. A well-made, professional website with informative content and easy-to-understand pricing structures is the mark of a truly professional submitter.

Avoid submission sites that give too good to be true claims and too-low-to-believe pricing. Any service that makes claims that they can put you at the top of all engines or “guarantees” the #1 spot anywhere is lying. However, a guarantee of “top ranking” (usually defined as being in the first twenty in a keyword response) is realistic and believable.

Be careful of sites that use the term search engine and “pay per click” in the same context. These are submitters who will promote your site through Pay Per Click engines and not through actual search engines or directories. There is a definite difference in longevity and price between the two types of marketing.

Watch for submitters who have time-based plans and contracts. These are the true professionals that know what it really takes to get you listed for the long-term. Search engine marketing is a continual process. If you do it once and forget about it, it will soon forget about you too and you’ll see your visitors and sales drop as time goes on. A great marketer will ask for a contract to review your site weekly, monthly, or quarterly for ranking statistics and offer extensions of contract when your results begin to fall.

On the same token, watch for a company that’s been around versus one that’s new and possibly “fly by night.” If they disappear, you’ll have to start over with a new company again, going through the initial setup headaches required.

Above all, once you find a good marketer, KEEP THAT MARKETER! Don’t get dicey over pricing and drop a good marketer just because you’ve found another who’s $10 cheaper. In the end, you’ll lose money on the deal, I guarantee.

So who would I recommend for your search engine marketing needs? The two marketing companies listed below are good search engine marketers I have used in the past or recommended to clients. They are tried, true, and good at what they do. Their prices range according to the services offered. Find the one that fits your needs and try them out!

1st Search Ranking

http://www.1stSearchRanking.com/t.cgi?1sr&1778

Submit Fire

http://www.qksrv.net/click-1357406-10286016

Today the site may be free and ranked low but next week the same site may be ranked high in the search engines with high page rank and become a paid service! So, how to judge free directories to submit to?

Here are some factors to help you judge the free web directories

1. Are the directories search engine friendly?
2. Do the web directories provide static text links to the website? Many directories use javascripts, which are not search engine friendly. So you won’t get any SEO benefit. But if it a high traffic web directory then you can still consider placing your link on the web directory to get targeted traffic.
3. Has the directory been around for a long time? Search engines value older directories more than newbie sites.
4. Quality of the web directory.
5. Quality of sites linking to the directory.
6. Human edited directory, response time to questions.
7. Are the directories listed in the top search engines like Google, Yahoo and MSN?

A Few Top Directories That Are Search Engine Friendly

dmoz.org – The Open Directory Project
yahoo.com – Yahoo Directory
botw.org – Best of The Web Directory
sbd.bcentral.com – MSN Small Business Directory
joeant.com – Joe Ant
tygo.com – Ty Go.com
skaffe.com
wowdirectory.com
goguides.org
01webdirectory.com
abilogic.com
allthewebsites.org
topicalbeach.com
sitesnoop.com
web-beacon.com
yeandi.com
rlrouse.com
elib.org
portalboost.com
linkopedia.com

Some are free directories to submit to and others accept only paid listings. Some like DMOZ are difficult to get into but once your site is listed you can expect a big boost in your rankings and traffic.

Many of the directories on the list are highly regarded by the search engines and getting listed on them gives your site more credibility, visibility and a better chance to get higher ranks in the search engines.

These directories are crawled frequently so your sites will be indexed lot quicker. These one-way links are much better than reciprocal links in terms of seo value and your site is sure to rank better in the search engines. With thousands of free directories to submit to you can get tons of one-way links pointing your way some of them from top-quality web directories. With so many links search engines have to take note and your rankings will dramatically improve.

By including attention grabbing titles and key word descriptions your website might even get some amount of traffic. Most important if the human editors do not modify your descriptions you can a lot of links for the desired keywords and phrases, which gives you an added boost in the search engines.

Do not neglect the newer web directories especially niche directories even if they do not have page rank or search engine rankings. Niche directories that cater to your particular area of interest will tend to attract people who are looking for what you are offering. So it is a better match and you can expect highly targeted traffic to your website. So, when you are looking for free directories to submit to do not neglect the niche directories.

Obviously if you have plenty of money to purchase advertising and e-mail lists you will be able to get your offer out to the world. However, many individuals who are just starting out in internet marketing are working with a minimal budget and have few resources to invest at the beginning. It is for these instances that we will discuss three pathways to website traffic; ranked in order of effectiveness, that can be obtained merely with the expenditure of “time”.

TRAFFIC EXCHANGE:
One of the most common ways to get visitors to view your page is through the use of a traffic exchange program. This system involves signing up for an account with the traffic exchange company and then viewing other people’s websites. Different companies will set their own amount of time you must stay on the page to get credit. Then after you have built up a stock of credits, you submit your website or squeeze page to the exchange and watch the number of visitors you have increase.

FORUM SIGNATURES:
If you have never registered to any of the multitude of forums online, you may find this an exciting way to develop website traffic as well as regular users. Basically the internet forum is a bulletin board devoted to some particular topic or interest. Members then post messages and replies to each other.

When setting up your profile at the forum of your choice, you are given a small amount of space to list the url for your homepage, squeeze page or affiliate link. These “signatures” will appear at the bottom of every post you then make on the forum. There is some effort involved to make your posts interesting and informative enough that people will use the links to see what else you are into. Always check the Terms of Service (TOS) of each board for their specific requirements or taboos about what types of links are allowed in the signatures. Not only will curious fellow posters check out your site but the signatures provide one way back-links to your site that increase its value in search engine ranking.

PAID TO CLICK ADVERTISING:
While Paid to Click (PTC) websites are generally considered the “black sheep” of internet business, they can be utilized to generate extra traffic to your site. There are two ways of doing this. First off, you are being credited some small amount of cash for viewing their advertisements. These tend to be other business offer squeeze pages or business sites. The money you earn through watching other’s ads can be plowed back into the program to pay for your own advertisements on the site.

Most PTC sites also run click exchange programs and give you “points” that can be traded for views of your site. The time allotted for each view varies and will be a maximum of thirty seconds with some programs having viewing times of as little as eight seconds. Therefore, designing a page that will quickly catch the viewer’s attention is a prime necessity.

By spending about an hour a day working these programs, you can easily build up your site traffic to a thousand hits a month very quickly. Routinely adding new and interesting content will keep them coming back for more

Any person who has any idea about SEO and the importance of off-page factors will definitely suggest directory link submission as a major weapon for your website ranking methods arsenal.

So you want to be number one in Google?

Google, Yahoo and MSN the three major search engines and a host of other smaller search engines have been tweaking their algorithms to make their searches more relevant and useful to their users.

Over the decade or more of their existence despite large scale changes to the way they present their links and changes in the weight-age given to various on-page and off-page factors – one aspect that has retained its prime position is ‘inbound links’.

The inbound links have always been valued. At various times different types of links – one-way, reciprocal, links from authority pages, advertising links, links from high pr sites, links from related websites have been deemed to more valuable than others. But one-way links have always been more valued than reciprocal and authority links more than links from ordinary websites.

Experts suggest directory link submission to get quality, themed one-way links from authority web directories.

People have tried various methods like building thousands of dummy pages using software, dummy websites and other spamming techniques to hoodwink the search engine spiders get ranked high in search results but eventually they have found out and thrown out of the indexes.

Websites that have organically and over time with the right methods will benefit in the long run. Many suggest directory link submission process to be the one of the best and most successful methods of link building.

Automated software that submit websites to hundreds of website directories in minutes have helped ethical website owners to build hundreds of quality one-way links in a short period of time. This same task can takes months or even years depending upon your pace when done by hand.

But is this enough for a Google No.1 position?

SEO experts not only suggest directory link submissions, but also on-page optimization for keyword density, keywords in title and meta tags, keyword rich description, good quality content, clean navigation, clear internal linking structure and off-page factors like inbound links of various types including those from the directories.

Too many links with same title and description and keywords may attract penalties from the search engines. So, experts who suggest directory link submission using automated software also suggest using software that uses multiple descriptions, titles and keywords to vary and submit in random to the various directories.

Also, try to get links from the bigger, authority websites in your niche. This will give a big boost to your website rankings.

If possible find the niche directories that cater to your niche and get as many links as possible from these pages. If possible get one-way to particular pages in your websites. This is called deep linking and valued by the search engines.

Once you reach a certain target in your linking campaign SEO experts suggest link directory submissions to continue but with a modification. They advice website owners to get the links from more relevant, related topic websites.

Article Source: http://onlinearticles4you.com